Google Voice search is changing the way the world searches and shops for everything on the web. 40% of adults now use this search once a day, and according to statistics, 50% of all searches will be done by voice by 2020.
This search is growing more and more every day because it’s fast, convenient, and makes it easy to search for things on the go.
As typed-out search terms become outdated, businesses need to tailor their SEO strategies for voice search. By taking advantage of this new technology and investing in new SEO solutions, businesses will be able to stay ahead of the curve and stay competitive in the ever-changing world of e-commerce.
How is it affecting SEO? Keep reading to learn 5 ways voice search is affecting the power of SEO.
What is Google Voice Search?
Google Voice search is a function that lets users search the web through spoken voice commands instead of typing.
The Google voice search system listens to a user’s words, determines what they mean, and then attempts to find what the person has asked for on the Internet.
This search format can be used on both desktop and mobile devices and be done by a hands-free voice command on certain devices or by tapping on the microphone icon to the right of the Google search field.
Why Is It Important?
Searching by voice is simply more effective than a standard typed query. People can only type 40 words per minute but can speak 150 words per minute, which means it’s easier and more convenient for them to speak their queries.
20% of mobile queries are verbal searches, and the use of this technology continues to grow, which means it’s important to incorporate it into your SEO efforts.
5 Ways Google Voice Search is Affecting SEO
Here are some ways this search is changing SEO, and why it’s imperative that you optimize your website for it.
1. It’s Changing the Way People Phrase Their Searches
In general, people don’t type the way they speak, especially when they’re searching for something online. Because of this, it’s important for businesses to optimize SEO to pick up on users’ natural speech patterns.
With a desktop search, people are more likely to just type related words rather than string together a sentence. With verbal searches, people are more likely to ask a full question or say a full phrase.
Rank Tracker is a great voice query tool that lets you type in keywords and develop language that better reflects the way your users are actually searching for things with their words.
2. It’s Making Long-Tail Keywords More Important
As voice queries grow, it’s important to make sure you’re using the right keywords to capture these searches correctly. People tend to use more conversational, longtail keywords, which businesses need to be optimized in order to boost SEO.
These phrases are generally longer, include more specific keywords, and are used by people who are further in the purchasing funnel.
Because of this, you should include keywords that describe the features of your products and their benefits in the most detailed way possible and use full phrases and sentences. By doing this, you can better help customers find the specific thing they’re looking for.
Tip: Include words or phrases like “which”, “who”, “what”, and “how”, to optimize the voice functionality for your business.
3. It’s Making Mobile Even More Important
Today, people are discovering new products or companies via mobile search.
Over 50% of all search queries come from mobile devices, and technology like searching by voice will only make them more likely to conduct these kinds of searches on their phones. This means you need to optimize your content for mobile so that your products rank higher on these kinds of rankings.
Because more people are conducting voice searches on mobile, it’s important to make sure the speed and load time of your website pages are exceeding customer expectations. You should enhance the user experience along with voice features to optimize your site’s SEO.
4. It’s Emphasizing Location-Based Searches
Google Voice search is mostly used to find locations around the user. In fact, location factors into 80% of all searches. This means you need to get your business listing verified and optimized, which you can do by adding a unique description to your listing, including photos and category options.
It’s important to be specific about your location, business name, phone number, and directions for Google to correctly rank your business. The information you include in your business listing should also match the information you include on your website.
Business reviews are also essential if you want to rank high in local results. The more reviews you have, the better SEO your business will have.
5. It’s Emphasizing Instant Answers
Today, it’s easier than ever to get exact answers to any questions you have for a variety of topics from weather to live sports scores. Because of this, you need to tailor your content to things that cannot be easily answered in just a few words. By doing this, you can lead users to your site instead of having the voice query search tool simply answer their question.
You can optimize your business page further by creating FAQ pages that let customers instantly find the information they need for your business or service.
What to Keep in Mind
An important part of Google voice search systems is tailoring it to meet the different search engines.
Microsoft, Google, Amazon, and Apple have all launched their own voice systems, and each one works a little bit differently. This means you need to prepare for the customization of these verbal search systems and make sure you’re optimized for each one.
Final Thoughts on Google Voice Search
Searching by voice is a new, exciting, and incredibly important part of searching, shopping, and SEO. By taking advantage of this new technology, you can improve how people shop your business and rank higher in SEO.
Have you started optimizing for google voice search? Are there effects we failed to mention? Let us know in the comments!