Digital Marketing Terms 101

New to the digital marketing world? Don’t forget! WPHub has created a glossary to help you learn all the digital marketing terms you need to know. Check them out below to brush up on your digital marketing terminology.


Content that is promoted with money.

Ads Manager

Facebook’s tool for creating ads, managing their details, and tracking the results of both completed and running ads.

Ad Spend

The amount of money dedicated to or spent on running an ad.

AdWords /Google AdWords

Google’s pay-per-click (PPC) advertising platform.


Your business’ customers or the people you direct your ads to.


A written piece of content that can include images, infographics, or videos shared on a website.

Call to Action (CTA)

A defined action you want your audience to take.

Click-Through Rate (CTR)

A percentage determined by the number of people who clicked on a specific link, post, email, etc. out of the total number of people who saw that link, post, email, etc.


A defined action that is completed.


The number of clicks, likes, shares, and comments on a post.


The number of times a post was seen by someone. NOTE: This number includes multiple views by the same person, counting each view as a separate impression.


An interested, potential customer.


An online entry that shows your business’s name, address, phone number, details such as hours, and related social media profiles.


The acronym for, “Name, address, phone number.”

Open Rate

A percentage determined by the number of emails that were opened compared to the number of emails that were sent.

Organic Results

The natural results free of influence from paid advertisements.

Pay-Per-Click (PPC)

A form of paid digital marketing where advertisers pay a fee each time their ad is clicked. While PPC can apply to social media networks, we typically use the term when referring to Google AdWords.


Content that is published on a social media page such as Facebook, LinkedIn, or Twitter.


The number of people who saw the post


Efforts spent to target a specific audience who you know has previously taken a specified action.

Return on Investment (ROI)

A percentage that shows the end value considering all the efforts spent through time, money, and other resources.

Search Engine Optimization (SEO)

The process of using various strategies to help your website rank higher in search results.

Social Media

All the websites and apps used for social networking or connecting.


Determining who your audience is.


The number of people who go to a specified website, page, or other specified location.

Learn more about Digital Marketing Terms

While this digital marketing glossary will surely help you get started on expanding your knowledge of common digital marketing terms, there’s always more to learn! For additional questions about digital marketing and how it pertains to your business, reach out to WPHub at